Search Engine Optimization
Is your company weary of Search Engine Optimization "professionals" whose promises always seem too good to be true? Don't worry, you're not alone. We at Corporate Zen understand that good optimizations for search engines must start at the very basic level of web development. There is no proverbial magic wand that you can just wave over your site to make it jump to the front page of search results. It doesn't exist.
Instead, we utilize our intimate and experienced knowledge of how search engines work. Our custom CMS ensures that from day one of development your web site adheres to industry standards that themselves propel your rankings to right where they should be. No magic needed, just web development done right.
To give you an idea of just some of the techniques we use, here is a brief summary:
Instead, we utilize our intimate and experienced knowledge of how search engines work. Our custom CMS ensures that from day one of development your web site adheres to industry standards that themselves propel your rankings to right where they should be. No magic needed, just web development done right.
To give you an idea of just some of the techniques we use, here is a brief summary:
- Submission of your web site to the leading search engines so they know immediately where to start looking
- Sitemaps with well-defined hierarchy that allow web crawlers to delve deep into the content you provide
- Descriptive <title> and ALT tags to always provide the correct context
- Clean, user-friendly URLs that web crawlers love to extract information from
- Wherever available, preferably use the standard HTML tags such as headers that search engines already know how to interpret
- Control over any and all metadata on the page's <head> to provide relevant keywords or other related information
- Descriptive link titles that reinforce your already existent keywords
- Constant monitoring of broken links and redirects to always keep your site accessible
