Google Analytics Archives

Easy Email Tracking Part 2: Test Your Tracking URL

Standard Posted on July 22, 2016 by Rob Willey Add Comment

Part one of this series discussed an easy way to set up email tracking for your campaigns using Google’s URL Builder. After you’ve built your URL (see part one of this post for more on that), you should test it. It’d be a disappointment if you log-in to Google Analytics hoping to see great data on your latest campaign only to find nothing or something that doesn’t make any sense! To test: 1. Copy URL that Google’s URL Builder generated for you: 2. Paste your URL in a browser and…

Easy Email Tracking Part I: Using the URL Builder

Standard Posted on June 27, 2016 by Rob Willey Add Comment

Why Use Google Analytics? I recently began helping one of CZ’s longtime client’s cleanup and analyze the data in his Google Analytics account. During one of our conversations, he mentioned an email marketing campaign he planned to roll-out. As I struggled to explain how we could use Google Analytics to track the campaign, I realized two things. With so many different, often overlapping, ways to track, it is easy to get confused as to what platform does what, where there’s duplication, and what the best way to implement is. I…

Testimonials

I just finished playing around the test site for a bit and I have to say I LOVE IT!! This is beyond what I ever imagined. It’s easy to navigate, self-explanatory, and not “busy” like other sites I’ve seen. It was easy to create an account and the Admin site is fantastic. . . I really can’t thank you enough, this is such an amazing product. You have out-done yourselves yet again!

Client

Corporate Zen has been a reliable partner on a number of Web projects. We know we can turn to them for Web development solutions that meet the needs of our clients, and are cost-effective.

David IrishSenior Vice PresidentFrost Miller Group

“I must say this might be the fastest bug fix ever!”

Client

Corporate Zen has been an amazing partner for more than five years. Corporate Zen and their team have always been just a phone call or e-mail away when I need their help, no matter how big or small the task. They also have kept us informed about new technology and services that will ensure that our web site, which attracts millions of visitors each year, is at its best.

Director of EducationVietnam Veterans Memorial Fund

I can’t say enough about Corporate Zen and the impact they have had on my business. Sure they are easy to work with and have saved us thousands (and I mean thousands) of dollars but that’s not why I recommend them. Corporate Zen and their team took our idea for a custom help desk application, expanded on it and made it come to life. This web application has reduced our monthly invoicing cycle from 8-12 hours to less than 1; has reduced errors in time tracking; and has given me the ability to see up-to-the-minute sales and status of our field engineers & client technical issues. In addition, we have a centralized document repository and note features that are more technologically advanced than any commercially available product. The developm…

Mike LawManaging MemberQualatech Computer Consulting, LLC

In the 2+ years that I have been your client, you have time and again exceeded my expectations. You took our old, outdated Web site and created a slick, easy-to-navigate “face” for our organization. You have given us a strong Web presence that we did not have before.

You have also been very helpful in all of our subsequent updates and additions to the site. You helped us hit the mark by offering constructive, informed advice on what works and what doesn’t on the Web.

You have been available and willing to help my team with any questions about our online products, even ones that you do not manage for us. You and your team are the epitome of great customer service.

I look forward to working with you in the future. It has truly been a…

Lisa LopinskyExecutive DirectorPublic Risk Management Association (PRIMA)

Corporate Zen defines the apex of customer service. Not only do they meet project requirements on time, but their care for the customer after delivery makes them a company to partner with for years to come. We have found them to b e technically skilled, disciplined in management, and very accommodating to our unique and evolving needs.

Thomas BarrettDirectorJoint School of Carpentry

Corporate Zen is a trusted partner in designing and engineering complex Web applications that meet the diverse archival information and content delivery needs of our clients. Corporate Zen builds high quality systems through careful attention to functional requirements, commitment to design principles and standards, and expert leveraging of current web technologies.

“I can’t tell you how much I appreciate the extraordinary effort you’re making to build the highest quality application possible. Exceptional service.”

Chris Juhasz, CADirector, Archival ServicesThe History Factory
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