Part one of this series discussed an easy way to set up email tracking for your campaigns using Google’s URL Builder. After you’ve built your URL (see part one of this post for more on that), you should test it. It’d be a disappointment if you log-in to Google Analytics hoping to see great data on your latest campaign only to find nothing or something that doesn’t make any sense! To test: 1. Copy URL that Google’s URL Builder generated for you: 2. Paste your URL in a browser and…

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Why Use Google Analytics? I recently began helping one of CZ’s longtime client’s cleanup and analyze the data in his Google Analytics account. During one of our conversations, he mentioned an email marketing campaign he planned to roll-out. As I struggled to explain how we could use Google Analytics to track the campaign, I realized two things. With so many different, often overlapping, ways to track, it is easy to get confused as to what platform does what, where there’s duplication, and what the best way to implement is. I…

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