The Benefits of Google Analytics
Today, website owners and managers have access to mountains of data. The challenge is collecting and analyzing that data. Even if you don’t have an ecommerce site, knowing who visits your site, which of your pages people spend the most time reading, and so on, can help you create more effective content. Google Analytics can collect this data for you. Google Analytics can also help you identify issues with your site. For example, Google Analytics provides load speeds for your pages. You can also see if people regularly exit your site at a certain point. For an ecommerce site, customers may find the checkout process too complex and exit after putting something in the cart but before completing the purchase. With a content based site, readers might leave after viewing only one page because the site doesn’t make it easy enough to access related content. These are just a few examples of how Google Analytics can help you.
Google AdWords’ Advantages
With Google AdWords, you can draw new customers to your site and work to bring back current ones. Google is by far the most popular search engine today, and Google makes a ton of money from their ads. This means AdWords is here to stay and likely to expand. If you’re in the ecommerce business, you should get on-board with AdWords to maximize your profits. However, if Google AdWords isn’t implemented properly, monitored closely, and adjusted regularly it can end up costing you money.
What CZ Can Do
Corporate Zen’s developers can help you with installing and troubleshooting both Google’s AdWords and Analytics products on your existing site. We can also integrate Google Analytics into any site we build for you. Once you’ve got your Analytics and/or AdWords accounts up and running, our Google Analytics and AdWords professional can help you build successful AdWords campaigns and monitor, analyze, and act on the data you gather with Google Analytics.
Analytics can also help you if you’re rebuilding an existing site. Before a rebuild, an in-depth analysis of your existing site can identify problem areas to address in the rebuild. You can hire another specialist to do an assessment and pass that information on to us when we build your site, or we can conduct the analysis. If you use Corporate Zen, we will assign the person who does your analysis as your project manager. This will simplify the process and insure that nothing is lost in passing the data from one person to another.
If you choose us to help with Google Analytics and AdWords, we will work as your partner, putting ourselves in your shoes and doing what’s best for you. To find out more about how we can help you with Google Analytics or AdWords, please contact us. We would love to help, but whether you choose Corporate Zen or not, make sure to take advantage of the data available to you!