Content Management Systems (CMS) make it easy for people without any development skills to keep the content on their websites up-to-date. You’ve probably heard of some of the popular ones, like WordPress and Drupal, but there are many others out there, including Joomla and Adobe CQ. Here’s a list of the most popular CMS out there right now. WordPress and Drupal are the market leaders, so this post focuses on those platforms, although many things discussed here apply to other platforms as well. NOT JUST FOR BLOGGING Although WordPress was originally…

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CZ Move a success! It wasn’t without some hiccups, but we’ve successfully completed our office move. We’re really enjoying the new office. The management at the new building is exceptional, and the lobby area just underwent a complete renovation. There’s also a large outdoor courtyard with several grills. When the weather’s nice, we often eat out in the courtyard, and we’re planning some office BBQs sometime before it gets too cold. The new office furniture is welcome, especially our new adjustable desks that let us switch from sitting to standing…

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After over 10 years at 3800 North Fairfax Drive, Corporate Zen is moving to a new office at the end of August. This will be Corporate Zen’s second move in its roughly 15 years of existence. Why are we moving? Our landlord decided to sell the office where we are now. Rather than try to stay and negotiate with whoever buys the space, we decided it was a good time to move on. Change can be good. Our current office is in a great location- just a block from the…

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Part one of this series discussed an easy way to set up email tracking for your campaigns using Google’s URL Builder. After you’ve built your URL (see part one of this post for more on that), you should test it. It’d be a disappointment if you log-in to Google Analytics hoping to see great data on your latest campaign only to find nothing or something that doesn’t make any sense! To test: 1. Copy URL that Google’s URL Builder generated for you: 2. Paste your URL in a browser and…

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Why Use Google Analytics? I recently began helping one of CZ’s longtime client’s cleanup and analyze the data in his Google Analytics account. During one of our conversations, he mentioned an email marketing campaign he planned to roll-out. As I struggled to explain how we could use Google Analytics to track the campaign, I realized two things. With so many different, often overlapping, ways to track, it is easy to get confused as to what platform does what, where there’s duplication, and what the best way to implement is. I…

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